Boretti, Inc.
Friday Quotes
Why is success so elusive? Because you look for it in the future.
While planning for the future is a critical business move (i.e., business plan), success is often overlooked because “things aren’t where they should be.”
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work.
Business success isn’t about focusing on money. Focus on what matters: passion for what you’re doing and the belief it makes a difference.
Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
For businesses, brand is important: it reflects onto the customers that consume what it offers and helps ensure stability in the marketplace served.
Nothing is like it used to be… and that’s a good thing.
Some like change, but most stress over it and view it as a bad thing.
Don’t think of cost. Think of value.
Anyone who has started a business becomes acutely aware of the costs: costs to invest, costs to run, costs to adapt/change/improve. But it’s the value of what the business provides that customers buy. Safety is the same: while there is a cost to it, the value is in the return for the customers. Addressing the why influences their purchasing decision.
Every problem is a gift—without problems we would not grow.
The value of a challenge or problem is the insight it provides from the lessons learned.
If people believe they share values with a company they will stay loyal to the brand.
Business success involves a shared vision with customers. Safety success is built on the same.
Money flows in the direction of value.
For business, money is both sustainability and a measure of success.
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
The idea of success does not translate unless there’s execution. Those working in successful organizations use their “formula” for achievement.
Your vibe attracts your tribe
Businesses attract customers when they answer their wants and needs.










