“Your vibe attracts your tribe” — Jon Wayne & the Pain
Businesses attract customers when they answer their wants and needs. Uptake into buying their products and using their services is based upon the forward communication and consumable provided meeting the stated performance. Safety is the same way: we market to our audience what safety can do, and it must perform within the organization to have uptake. Value is delivered by the professional working with people to make it relevant and live off the page.