“I know that you believe you understand what you think I said, but I am not sure that you realize that what you heard is not what I meant.”

Business and safety: many times the two clash; however, when the ideas of prevention are aligned with business focus, they become action.

While businesses have processes and procedures to accomplish the tasks that assure results, its leadership in allowing a positive culture to thrive that drives success. Positive cultures are safe cultures not only set by a safe work environment, they are set by people feeling it’s safe to bring up the tough things, not just what’s going right. Actions that demonstrate respect, trust, and value for each person’s contribution creates and sustains a great culture both in good times and bad.

To succeed in business requires tenacity and diligence. Success depends upon understanding the market and delivering the wants and needs in a manner that engages and increases uptake.