“I know that you believe you understand what you think I said, but I am not sure that you realize that what you heard is not what I meant.”– Robert J. McCloskey
He who is not courageous enough to take risks will accomplish nothing in life.
Risks in business are not perceived as something to avoid; rather, action is taken based upon the acceptable calculated level. The risks of opportunity yield positive outcomes. Using safety to further a business effort is a risk worth taking.