“Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.” — Tony Hsieh
For businesses, brand is important: it reflects onto the customers that consume what it offers and helps ensure stability in the marketplace served. How safety is developed and implemented into the organization also relies on a brand, whether known or unknown. It makes the difference in uptake, use and engagement.