“Never invest in a business you cannot understand.”
– Warren Buffett
Understanding the business that you’re in is crucial to success. Safety professionals know this: it’s aligning the safety process with the organization that allows a business to thrive in the face of less risk. The value of safety increases the efficiency and competitiveness of the organization. Safety IS the investment needed to fully understand the business.
To succeed in business requires tenacity and diligence. Success depends upon understanding the market and delivering the wants and needs in a manner that engages and increases uptake.
In business, access barriers, process challenges, capacity and resources are constant when adapting to market wants and needs.
Successful organizations consider the input and feedback from their customers as valuable: it is what helps them change and remain relevant in the marketplace.