“The goal of strategic planning is to produce a stream of wise decisions… it also accepts the possibility that the final product may not resemble what was initially intended”.– Patterson, Purkey, and Parker
He who is not courageous enough to take risks will accomplish nothing in life.
Risks in business are not perceived as something to avoid; rather, action is taken based upon the acceptable calculated level. The risks of opportunity yield positive outcomes. Using safety to further a business effort is a risk worth taking.