“Champions keep playing until they get it right.” — Billie Jean King
Success isn’t linear: it’s filled with dips, curves and potholes that provide valuable lessons. Success in safety mirrors that in business, and diligence to get it right wins out. You don’t have to know it all, you just have to understand the marketplace, align with their wants and needs, and adapt as they do. Longevity requires consumer uptake, and that’s a matter of ease of access, ease of use, and value for what they pay for in time, not just cost. Keep trying by innovating because just doing the same thing over yields the same result (or worse).
