“People don’t buy what you do; they buy why you do it.”
Business success is based upon the relationships developed with the marketplace. Even if the business never meets the customer face-to-face, the relationship is in the product or service design. Customers identify with why’s, and Safety Professionals know this: to be successful in safety, it is important to lead with the why’s and streamline the how’s in order to get them to buy what you’re selling.
Photo by Mufid Majnun on Unsplash