“Don’t push people to where you want to be; meet them where they are.”
– Meghan Keaney Anderson, VP Marketing
Struggles with success can stem from trying to get customers to do what they can’t yet see. To move customers forward, we have to start where they are now, then use leadership components of developing and sharing a vision, communicating a pathway, and providing coaching / guidance to achieve success. This is how businesses mesh with their targeted customers, and how safety professionals ensure safety performance success within their organizations.
