“If people like you, they’ll listen to you, but if people trust you, they’ll do business with you.”
– Zig Ziglar
Business is all about relationships, the foundation of which is trust. Trust is earned not only through what you say, it’s what you do. In safety, demonstrating that you care through your actions earns trust. And that’s when a key to business and safety success is realized: engagement.
To succeed in business requires tenacity and diligence. Success depends upon understanding the market and delivering the wants and needs in a manner that engages and increases uptake.
In business, access barriers, process challenges, capacity and resources are constant when adapting to market wants and needs.
Successful organizations consider the input and feedback from their customers as valuable: it is what helps them change and remain relevant in the marketplace.