“Ten geographers who think the world is flat will tend to reinforce each others errors….Only a sailor can set them straight.”– John Ralston Saul
He who is not courageous enough to take risks will accomplish nothing in life.
Risks in business are not perceived as something to avoid; rather, action is taken based upon the acceptable calculated level. The risks of opportunity yield positive outcomes. Using safety to further a business effort is a risk worth taking.