“In order to succeed, your desire for success should be greater than your fear of failure.”
Fear is a well known, well studied marketing concept; an emotion that can freeze from or insight to action. But success isn’t built upon fear; rather, it’s focus on the actions and activities of being successful that one succeeds. Safety professionals should know this: focus on what drives safe action and lead to safety cultural success. In short, people won’t have time or the knowledge to be unsafe. Happy New Year and may this be better than the last for your safety success!