“You must be the change you wish to see in the world.”
– Mahatma Gandhi
Change in business is difficult. People are used to “the way things have always been done”; however, change is the constant with which we live. Safety professionals find that mentality challenging and the only way to overcome this barrier requires the change to be lived. One of the great ways to make a positive change happen is being the leader in your safety marketing strategy. Learn about marketing: it’s much more than sales, posters, and slogans … it’s the way to have your organization see the world the way you do.
Post by James Boretti, CEO/President of Boretti, Inc.